So Google performed an update to its toolbar PageRank this past weekend. It’s always nice to get a visual snapshot of my site’s PageRank but that is all it is, a snapshot.
I’m an avid reader of various webmaster blogs and forums and it seems every time the Google toolbar is updated I see a gross amount of incorrect statements being made about PageRank as if they were fact. So if you will, I’m going to take this opportunity to cover a few PageRank misconceptions.
1. A Toolbar Update Is Not A PageRank Update
It seems a lot of people think PageRank only updates every few months when Google updates the green PageRank bar. This is not true. In fact, the internal Google PageRank (the one that impacts SERPs) is constantly updating. The green toolbar PageRank is simply a rounded snapshot of data pushed to the toolbar.
2. A Toolbar Update Is Not A Precursor To A Change In Rankings
PageRank does play a role in Google’s search engine rankings, but people should not expect changes in position BECAUSE the toolbar PageRank is updated. The PageRank displayed on the toolbar has already been a factor in rankings because it is a dated snapshot.
3. PageRank Is Not Worthless
Contrary to what many will say PageRank is not worthless. PageRank is a tool used to measure link popularity and weight which serves as one of many factors in the Google SERP algorithm. It is a piece of the puzzle.
4. PageRank Is Not The Most Important Aspect Of SEO
Contrary to what many will say PageRank is not the most important aspect of SEO. PageRank is a tool to measure link popularity and weight which serves as one of many factors in the Google SERP algorithm. It is a piece of the puzzle.
For more reading on PageRank check out these posts by Google engineer Matt Cutts:
What’s an Update
More info on PageRank
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