Today we’re going to cover the basics of live blogging and what it has to offer.
What is Live Blogging?
The term is a literal one and the premise is simple. Live blogging takes place when a blogger covers an event in real time. Typically the event will be something along the lines of a conference, sporting event, leisure trip or other news worthy event. The execution of a live blog is typically done in one post that is updated on the fly with a segmented time line of comments. If the event occurs over multiple days it would be common to have a new blog post for each day.
What are the Benefits of Live Blogging?
In the right circumstances live blogging provides a much richer experience for the reader over a typical blog summary and review post. The concept is most effective when the blogger is covering an event that a large segment of the reading audience would like to have attended in person. By offering live coverage the blog’s readers get to experience the event with the blogger as a sole source of information or as a supplement to larger media coverage. Live blogging requires skilled execution but when performed effectively it can build additional reader loyalty and provide unique and quality content to a blog.
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