So what is this RSS stuff I see everywhere and why should I care?
It’s a fair question and probably one that has gone through all of our heads at some point. Heck, maybe you are asking this very question right now. In case you are I’ll give you the skinny.
What is RSS?
RSS stands for Really Simple Syndication which is a format to feed content and syndicate it via various tools which are referred to as RSS aggregators or RSS readers.
RSS feeds can be redistributed in a variety of different platforms such as web browsers, mobile, server side and desktop applications.
For many web users RSS feeds and RSS reader tools are an invaluable resource that allow them to browse a large amount of information such as news, weather and their favorite blogs in a small amount of time.
Services such as PageFlakes, Bloglines and Google Reader are among some of the most popular methods to collect and view feeds.
So why are RSS feeds important to a blogger?
Just about every type of blogging software made today has an RSS feed active in the default setup. Your blog feed allows your readers to be notified of and read new posts on your blog via web, desktop, cell phone or email.
Feeds allow a blogger to build a larger audience through RSS subscriptions and retain a steady stream of traffic. This is important to note as is lessens a blogger’s dependency on search engine traffic and dramatic traffic swings that can result from a change in rankings.
Bloggers looking to build a large audience should not only offer RSS subscriptions prominently on their site but they should also ask readers to subscribe from time to time.
I’m committed to practicing what I preach on Blogging Review so why don’t take a moment to subscribe to the RSS Feed if you haven’t already! 
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