Brian Clark just published a fantastic post at Lateral Action titled Tyler Durdin’s 8 Rules of Innovation. The post takes inspiration from the personality of Tyler Durdin, the free spirit character in the movie Fight Club. Brian extracts some of the character’s lines to craft a list of rules that promote a methodology of creating innovation and remarkable work. He did a really nice job putting it together and it is well worth the read.
If you are not familiar with Brian Clark you can find his work primarily on his flagship blog CopyBlogger in addition to his new joint venture LateralAction. I highly recommend checking out both.
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